Are You Losing The Mobile Marketing Battle?
The mobile marketing world can be full of obstacles and pitfalls. Some marketers may ignore it in an effort to deny its importance. Others may just not want to deal with the work involved with gearing...
View ArticleEmbrace The Multi-Channel World
Picture your customer. You may think this is a simple task. Your customer is who you want to sell to. Surely, you have an idea of what kind of person needs your product or service. But then, take a...
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What Is Responsive Web Development?
Responsive web development and design is the idea that the development of a website should actually respond to the environment that a user is in, and the user’s actions. This involves the platform,...
View ArticleContent, Responsive Web, And Mobile Strategy
You should plan your content, all your content, for mobile. Sound crazy? Maybe it is. But here’s the thing – you know you need to keep your mobile content relevant. Mobile users don’t want the fluff....
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Educating Your Audience About QR Codes
When you are in the thick of all things marketing, staying on top of the latest in mobile marketing and how to interconnect your print and online media, it’s easy to forget that your average consumer...
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Find Your Marketing Voice
Did you know that you have a marketing voice? Your marketing voice is what makes your business resonate with your prospects and customers. It’s distinctly “you.” (Of course, the “you” here is a...
View ArticleFulfillment 101
Thanks to my VP of Sales, Karen DeWolfe, for helping on this one! Fulfillment is a process. Not one specific task. It involves everything from warehousing materials, to filling an order, to packaging...
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What Is Multi-Channel Marketing?
The term “multi-channel marketing” is a mouthful, but the actual reality of what it is and what it can do for your business is certainly far from intimidating. The concept is not new, but as technology...
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What Should You Be Asking Your Fulfillment Company?
Taking stock of your fulfillment company is an important part of achieving and maintaining success. You rely on your fulfillment company to fill orders, and to do so with a high degree of speed and...
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NFC: The Future is Here
What is NFC? NFC stands for Near Field Communication and the short answer would be that NFC identifies us. It allows smartphones to be identified and it establishes a radio communication. Think short...
View ArticlePart VIII: Social Networking’s Role
Note: This is Part 8 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Social networking is certainly one of my favorite passions. I truly...
View ArticlePart IX: Keeping Up with the Future
Note: This is Part 9 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Since I first started writing the book Business Transformation: A New...
View Article5 Reasons Printers Should Care About Google +
Google+ has only been with us for a short time. But within its first month, most reports state that more than 25 million people joined the service. What makes that fairly impressive is that the service...
View ArticleOpportunities for Service Providers: A Few Observations from DMA 2011
Recently, I had the chance to spend some time at the DMA 2011 conference in Boston. While I absolutely enjoyed my time at Graph Expo, I was excited to attend a show that primarily consisted of...
View ArticleThree Ways That A Printer Could Benefit by Using SMS/TEXT
If you have been to any marketing-related conferences over the past year, I’m sure you’d agree that mobile has been a very popular topic. Companies of all sizes are looking for information on QR Codes,...
View ArticleThings to Know About the Google+ Pages Feature
From the day Google+ was released a few months ago, it has made quite an impact on the world of social networking. Many reports indicate that 50 million users signed up for the service within the first...
View ArticleA Return to Strategy
“Tactics, Tactics, Tactics…. Everywhere I look, all I see is tactics!” Perhaps you have also felt that same way recently. We hear about tactics across nearly every marketing channel out there. QR...
View ArticleThree Ways that Printers Can Make Money on Mobile
According to the “Mobile Media Report” released by Nielsen at the end of 2011, the number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010. Marketers everywhere must...
View Article3 Ways to Improve Your Mobile Website
If you’ve already made the leap to creating a mobile website for your business, we commend you. Mobile website traffic continues to rise… and it will do so even more with all of the fortunate folks...
View Article3 Reasons To Have An eNewsletter
An eNewsletter has become common practice for many businesses, and you probably get at least a few delivered to your inbox every month. They are relevant in nearly every industry- print included –...
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